Case Studies Speaking Recommendations Range

Portfolio & Proof

The Work

Every program here started from scratch. The numbers are real and documented. One case study is independently published by a third party. The rest comes from internal platform data.

Lead Case Study

Nearly 2,000 event registrations in 24 hours from a first-ever employee advocacy program

ConstructConnect  /  Employee Advocacy  /  April 2025

ConstructConnect had never run a formal employee advocacy program before. I built and launched one from scratch using Agorapulse, tied to a major economic webcast. Within 24 hours of launch, it generated nearly 2,000 event registrations, dramatically outpacing results from prior years.

Agorapulse documented the work in an independently published customer success story, describing how the program "elevated Julie's role from content creator to strategic digital leader."

Read the Agorapulse case study →

~2,000

Event registrations generated in 24 hours via employee advocacy program

Third-Party

Independently published by Agorapulse, April 2025. Not self-reported.

Julie Riley at the StreamYard booth at a creator conference

Case Study

Two years of community and social growth at a live video platform

StreamYard  /  Social Media & Community  /  Nov 2020 – Nov 2022

When I joined StreamYard in 2020, the Facebook community had around 7,500 members. Two years later it stood at more than 26,000, built through real programming: weekly member showcases, three live streaming training cohorts, large-scale virtual events, and a team of moderators I recruited across three countries. Brand social grew in parallel across every channel.

26,000+

Community members, up from 7,500

354%

LinkedIn follower growth over two years

Read the full case study →
Julie Riley at the AIA conference representing ConstructConnect

Case Study

Building a social program from scratch at a construction technology company

ConstructConnect  /  Social Media  /  May 2024 – Present

I joined ConstructConnect in May 2024 as the sole owner of social media across six platforms with no playbook and no inherited systems. I built the content infrastructure, launched an influencer program, ran employee advocacy, and revived a dormant YouTube channel. Organic social is now a documented source of website traffic and inbound leads tracked directly through HubSpot.

26,900+

Website sessions from social in 6 months

521+

Inbound leads from social form fills

Read the full case study →

Speaking

On Stage

Julie Riley delivering the keynote at Social Media Conference Suriname

International Keynote

Elevate Your Social Media Presence: Actionable Tips to Boost Your Marketing

Social Media Conference Suriname

October 2023  ·  Day 1 Closing Keynote

Julie Riley speaking at Social Media Week Lima

Breakout Session

Mastering the Art of Live Video: Strategies for Building a Community

Social Media Week Lima, Ohio

June 2023

Also on stage

  • "Building Virtual Communities: Converting Social Media Connections to Clients"  ·  Fathom Realty Conference  ·  September 2023
  • "Unfiltered Leadership: What it Actually Looks Like to Lead a Team"  ·  Social Media Week Lima, Ohio  ·  2021
  • "Are you leveraging the right tech while creating?"  ·  Digital Wichita  ·  June 2023
  • "Using Social Media to Build Your Community and Engage Your Audience"  ·  Digital Wichita  ·  2019
  • "How to Dominate on Social Media"  ·  SCORE San Diego  ·  2019
  • "Defining Facebook Zero"  ·  Wichita Independent Business Association  ·  2018
  • "Power of Social Media: Building Your Architectural Presence Online"  ·  AIA New Orleans Chapter  ·  Continuing education credit

What People Say

From managers, teammates, and clients

I had the opportunity to work with Julie Riley not just once, but at two different companies, first at Social Media Examiner and later at StreamYard. Having worked alongside her in two different environments, I've seen firsthand how consistently she shows up, adapts, and delivers. Julie was the go-to person for just about everything. If we needed someone to jump into a live stream, join a podcast, step on stage, or host an event, Julie was always the one we turned to. She is also an incredibly well-rounded marketer, with strengths across social media, copywriting, events, community building, video, and live streaming. More importantly, she understands how all of these pieces work together and how to execute in a way that actually drives engagement and results. I would work with Julie again without hesitation.

Joanne Watt

Joanne Watt

Fractional Growth Marketing Leader  ·  Former Direct Manager at Social Media Examiner and StreamYard  ·  April 2026

Julie is the embodiment of the ideal social media practitioner. She is highly skilled, proficient at her craft, and diligent at her work. I had the true pleasure of directly managing Julie at StreamYard and I grew to trust her work completely. As the consummate perfectionist that she is, her execution was flawless and perfect. She steadily and surely grew the community and social programs for the brand and took care to make sure that everyone in the community was cared for and well respected. Julie is also a great human and an absolute pleasure to work with. She is a fantastic listener, gets along with anyone on the team, never loses her cool, and is always on-brand and on-track with the company goals.

Daniel Glickman

Daniel Glickman

AI Transformation Leader  ·  Former Direct Manager at StreamYard  ·  April 2021

Julie is the rare combination of creative and completely dependable. She's exactly who you want on social media work: someone who'll bring the idea and make sure it actually happens. She makes hard things look easy.

Kelsey Erhart

Kelsey Erhart

Customer & Online Advocacy Manager, ConstructConnect  ·  June 2026

Julie is a stellar social media manager with deep knowledge of digital marketing strategy. She is creative, innovative, and a problem solver. All important traits you want in the person who manages your online presence.

Kelly Mirabella

Kelly Mirabella

Fractional Social Media Director  ·  July 2022

She's a gem to watch speak on the stage and at every event I've been to I've heard countless praises of her performance. No one has a bigger heart when it comes to sincerely wanting to build a community of people who support each other.

Chad Petersen

Chad Petersen

International Keynote Speaker  ·  September 2023

Range

Not one industry. Not one playbook.

The programs look different by company. The approach is the same: build a system that works, tie it to what the business actually needs, and run it without a team of ten.

ConstructConnect

B2B Construction Tech

Full social ecosystem across six platforms. Employee advocacy, demand gen, organic lead attribution, and paid oversight.

StreamYard

Live Video / SaaS

Built global community and social programs from zero. Grew to 26,000+ members. Built and ran the brand's live show strategy.

Depict Media

Social Media Agency

Co-founded and owned. Built and ran client social programs across industries from 2018 until the agency wound down in 2021.

RSM Marketing

Multi-Client Agency

Managed social media programs for 20+ clients spanning nonprofit, professional services, retail, and local business.

Guest Appearances

Podcasts, live shows, and video features

Ready to talk about what this looks like for your team?

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