Julie Riley

ConstructConnect  ·  Remote

Construction software and data company serving the commercial construction industry with preconstruction intelligence, project data, and workflow solutions.

• Built the social media function from zero, including strategy, reporting, attribution, workflows, and KPI infrastructure.
• Generated 26,900+ website sessions and 521+ inbound leads from organic social in six months, directly supporting demand generation.
• Revived the corporate YouTube channel to 143K+ views, 2,300+ watch hours, and 800+ subscribers through SEO-driven optimization.
• Launched influencer partnership and employee advocacy programs on LinkedIn and Facebook to expand reach and customer engagement.
• Managed paid social execution across LinkedIn and Meta, aligning targeting, budget allocation, conversion tracking, and brand goals.
• Partnered with product marketing, demand generation, design, and leadership to execute campaigns, launches, webinars, and events across the funnel.

StreamYard  ·  Remote

Live streaming software platform enabling creators and brands to broadcast professional video content across social channels.

• Grew and led a global community from 7,500 to 26,000+ members, including Spanish-speaking and VIP segments.
• Increased social media engagement by 740% across Facebook, LinkedIn, and YouTube through content planning and segmentation.
• Created and produced two recurring monthly live shows focused on industry expertise and content production.
• Managed two part-time contractors and three community volunteers across content production, moderation, and execution.
• Built performance tracking systems and content workflows, including community guidelines and moderation protocols.

Depict Media  ·  Wichita, KS

Marketing agency serving nonprofits, events, retail, hospitality, fitness, and professional services clients.

• Co-founded Depict Media through the merger of Inspire Media and Backspace Media, combining client rosters and expanding service offerings.
• Expanded services to include paid social, live video marketing, and chatbot automation, increasing active clients by 50%.
• Managed client strategy, content execution, campaign delivery, and business operations following partner separation.
• Mentored interns and entry-level marketers on agency best practices and client delivery standards.

Social Media Examiner  ·  Remote

Leading digital media publisher focused on social media marketing education, industry news, and events.

• Drove event-related engagement on the company's 500K+ follower Twitter account, increasing engagement by 20% through live interaction.
• Moderated the 1,000+ member Social Media Marketing Society Facebook community through discussion and relationship building.
• Created event content and fostered conversations that contributed to a 20%+ increase in event registrations.

Inspire Media  ·  Wichita, KS

Boutique media and marketing business that preceded the formation of Depict Media.

• Launched and managed client onboarding, discovery, and project scoping processes, ensuring engagements aligned with business goals, timelines, and budgets.

RSM Marketing  ·  Wichita, KS

Agency providing marketing strategy and execution for regional and national brands across multiple industries.

• Managed social media strategy and execution for 20+ regional and national clients as the agency's sole specialist.
• Developed organic and paid campaigns aligned with client goals, including content, scheduling, reporting, and ROI measurement.