Nearly 2,000 event registrations in 24 hours from a first-ever employee advocacy program

ConstructConnect  /  Employee Advocacy  /  April 2025

ConstructConnect had never run a formal employee advocacy program before. I built and launched one from scratch using Agorapulse, tied to a major economic webcast. Within 24 hours of launch, it generated nearly 2,000 event registrations, dramatically outpacing results from prior years.

The program was part of a broader organic social effort that produced 26,900+ website sessions and 521+ inbound leads in a six-month period, contributing directly to demand generation.

Agorapulse documented the work in an independently published customer success story, describing how the program "elevated Julie's role from content creator to strategic digital leader."

Read the Agorapulse case study →

~2,000

Event registrations generated in 24 hours via employee advocacy program

26,900+

Website sessions from organic social in a six-month period

521+

Inbound leads attributed to organic social in that same period

Third-Party

Independently published by Agorapulse, April 2025. Not self-reported.

On Stage

International Keynote

Elevate Your Social Media Presence: Actionable Tips to Boost Your Marketing

Social Media Conference Suriname

October 2023  ·  Day 1 Closing Keynote

Breakout Session

Mastering the Art of Live Video: Strategies for Building a Community

Social Media Week Lima, Ohio

June 2023

Speaker

Building Virtual Communities: Converting Social Media Connections to Clients

Fathom Realty Conference

September 2023

Also on stage

  • "Unfiltered Leadership: What it Actually Looks Like to Lead a Team"  ·  Social Media Week Lima, Ohio  ·  2021
  • "Are you leveraging the right tech while creating?"  ·  Digital Wichita  ·  June 2023
  • "Using Social Media to Build Your Community and Engage Your Audience"  ·  Digital Wichita  ·  2019
  • "How to Dominate on Social Media"  ·  SCORE San Diego  ·  2019
  • "Defining Facebook Zero"  ·  Wichita Independent Business Association  ·  2018
  • "Power of Social Media: Building Your Architectural Presence Online"  ·  AIA New Orleans Chapter  ·  Continuing education credit

From managers, teammates, and clients

Julie is the rare combination of creative and completely dependable. She's exactly who you want on social media work: someone who'll bring the idea and make sure it actually happens. She makes hard things look easy.

Kelsey Erhart

Kelsey Erhart

Customer & Online Advocacy Manager, ConstructConnect  ·  June 2026

Julie is a stellar social media manager with deep knowledge of digital marketing strategy. She is creative, innovative, and a problem solver. All important traits you want in the person who manages your online presence.

Kelly Mirabella

Kelly Mirabella

Fractional Social Media Director  ·  July 2022

She's a gem to watch speak on the stage and at every event I've been to I've heard countless praises of her performance. No one has a bigger heart when it comes to sincerely wanting to build a community of people who support each other.

Chad Petersen

Chad Petersen

International Keynote Speaker  ·  September 2023

Not one industry. Not one playbook.

The programs look different by company. The approach is the same: build a system that works, tie it to what the business actually needs, and run it without a team of ten.

ConstructConnect

B2B Construction Tech

Full social ecosystem across six platforms. Employee advocacy, demand gen, organic lead attribution, and paid oversight.

StreamYard

Live Video / SaaS

Built global community and social programs from zero. Grew to 26,000+ members. Built and ran the brand's live show strategy.

Depict Media

Social Media Agency

Co-founded and owned. Built and ran client social programs across industries from 2018 until the agency wound down in 2021.

RSM Marketing

Multi-Client Agency

Managed social media programs for 20+ clients spanning nonprofit, professional services, retail, and local business.

Guest Appearances

Podcasts, live shows, and video features

Ready to talk about what this looks like for your team?

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