Portfolio & Proof
Every program here started with a blank page. The numbers are real. The case study is independent and published. Judge it however you need to.
Lead Case Study
ConstructConnect / Employee Advocacy / April 2025
ConstructConnect had never run a formal employee advocacy program before. I built and launched one from scratch using Agorapulse, tied to a major economic webcast. Within 24 hours of launch, it generated nearly 2,000 event registrations, dramatically outpacing results from prior years.
The program was part of a broader organic social effort that produced 26,900+ website sessions and 521+ inbound leads in a six-month period, contributing directly to demand generation.
Agorapulse documented the work in an independently published customer success story, describing how the program "elevated Julie's role from content creator to strategic digital leader."
~2,000
Event registrations generated in 24 hours via employee advocacy program
26,900+
Website sessions from organic social in a six-month period
521+
Inbound leads attributed to organic social in that same period
Independently published by Agorapulse, April 2025. Not self-reported.
Speaking
International Keynote
Social Media Conference Suriname
October 2023 · Day 1 Closing Keynote
Breakout Session
Social Media Week Lima, Ohio
June 2023
Speaker
Fathom Realty Conference
September 2023
Also on stage
What People Say
I had the opportunity to work with Julie Riley not just once, but at two different companies, first at Social Media Examiner and later at StreamYard. Having worked alongside her in two different environments, I've seen firsthand how consistently she shows up, adapts, and delivers. Julie was the go-to person for just about everything. If we needed someone to jump into a live stream, join a podcast, step on stage, or host an event, Julie was always the one we turned to. She is also an incredibly well-rounded marketer, with strengths across social media, copywriting, events, community building, video, and live streaming. More importantly, she understands how all of these pieces work together and how to execute in a way that actually drives engagement and results. I would work with Julie again without hesitation.
Joanne Watt
Fractional Growth Marketing Leader · Former Direct Manager at Social Media Examiner and StreamYard · April 2026
Julie is the embodiment of the ideal social media practitioner. She is highly skilled, proficient at her craft, and diligent at her work. I had the true pleasure of directly managing Julie at StreamYard and I grew to trust her work completely. As the consummate perfectionist that she is, her execution was flawless and perfect. She steadily and surely grew the community and social programs for the brand and took care to make sure that everyone in the community was cared for and well respected. Julie is also a great human and an absolute pleasure to work with. She is a fantastic listener, gets along with anyone on the team, never loses her cool, and is always on-brand and on-track with the company goals.
Daniel Glickman
AI Transformation Leader · Former Direct Manager at StreamYard · April 2021
Julie is the rare combination of creative and completely dependable. She's exactly who you want on social media work: someone who'll bring the idea and make sure it actually happens. She makes hard things look easy.
Kelsey Erhart
Customer & Online Advocacy Manager, ConstructConnect · June 2026
Julie is a stellar social media manager with deep knowledge of digital marketing strategy. She is creative, innovative, and a problem solver. All important traits you want in the person who manages your online presence.
Kelly Mirabella
Fractional Social Media Director · July 2022
She's a gem to watch speak on the stage and at every event I've been to I've heard countless praises of her performance. No one has a bigger heart when it comes to sincerely wanting to build a community of people who support each other.
Chad Petersen
International Keynote Speaker · September 2023
Range
The programs look different by company. The approach is the same: build a system that works, tie it to what the business actually needs, and run it without a team of ten.
ConstructConnect
B2B Construction Tech
Full social ecosystem across six platforms. Employee advocacy, demand gen, organic lead attribution, and paid oversight.
StreamYard
Live Video / SaaS
Built global community and social programs from zero. Grew to 26,000+ members. Built and ran the brand's live show strategy.
Depict Media
Social Media Agency
Co-founded and owned. Built and ran client social programs across industries from 2018 until the agency wound down in 2021.
RSM Marketing
Multi-Client Agency
Managed social media programs for 20+ clients spanning nonprofit, professional services, retail, and local business.
Guest Appearances