Brands & Organizations
Portfolio & Proof
Every program here started from scratch. The numbers are real and documented. One case study is independently published by a third party. The rest comes from internal platform data.
Brands & Organizations
Lead Case Study
ConstructConnect / Employee Advocacy / April 2025
ConstructConnect had never run a formal employee advocacy program before. I built and launched one from scratch using Agorapulse, tied to a major economic webcast. Within 24 hours of launch, it generated nearly 2,000 event registrations, dramatically outpacing results from prior years.
Agorapulse documented the work in an independently published customer success story, describing how the program "elevated Julie's role from content creator to strategic digital leader."
~2,000
Event registrations generated in 24 hours via employee advocacy program
Independently published by Agorapulse, April 2025. Not self-reported.
Case Study
StreamYard / Social Media & Community / Nov 2020 – Nov 2022
When I joined StreamYard in 2020, the Facebook community had around 7,500 members. Two years later it stood at more than 26,000, built through real programming: weekly member showcases, three live streaming training cohorts, large-scale virtual events, and a team of moderators I recruited across three countries. Brand social grew in parallel across every channel.
26,000+
Community members, up from 7,500
354%
LinkedIn follower growth over two years
Case Study
ConstructConnect / Social Media / May 2024 – Present
I joined ConstructConnect in May 2024 as the sole owner of social media across six platforms with no playbook and no inherited systems. I built the content infrastructure, launched an influencer program, ran employee advocacy, and revived a dormant YouTube channel. Organic social is now a documented source of website traffic and inbound leads tracked directly through HubSpot.
26,900+
Website sessions from social in 6 months
521+
Inbound leads from social form fills
Speaking
International Keynote
Social Media Conference Suriname
October 2023 · Day 1 Closing Keynote
Breakout Session
Social Media Week Lima, Ohio
June 2023
Also on stage and on air
Conference breakouts, leadership panels, and continuing education sessions going back to 2018, plus 16 podcast, live show, and video appearances.
See all speaking and appearances →What People Say
I had the opportunity to work with Julie Riley not just once, but at two different companies, first at Social Media Examiner and later at StreamYard… She is an incredibly well-rounded marketer… she understands how all of these pieces work together and how to execute in a way that actually drives engagement and results. I would work with Julie again without hesitation.
Joanne Watt
Fractional Growth Marketing Leader · Former Direct Manager at Social Media Examiner and StreamYard · April 2026
Julie is a stellar social media manager with deep knowledge of digital marketing strategy. She is creative, innovative, and a problem solver. All important traits you want in the person who manages your online presence.
Kelly Mirabella
Fractional Social Media Director · July 2022
She's a gem to watch speak on the stage and at every event I've been to I've heard countless praises of her performance. No one has a bigger heart when it comes to sincerely wanting to build a community of people who support each other.
Chad Petersen
International Keynote Speaker · September 2023
Range
The programs look different by company. The approach is the same: build a system that works, tie it to what the business actually needs, and run it without a team of ten.
ConstructConnect
B2B Construction Tech
Full social ecosystem across six platforms. Employee advocacy, demand gen, organic lead attribution, and paid oversight.
StreamYard
Live Video / SaaS
Built global community and social programs from zero. Grew to 26,000+ members. Built and ran the brand's live show strategy.
Depict Media
Social Media Agency
Co-founded and owned. Built and ran client social programs across industries from 2018 until the agency wound down in 2021.
RSM Marketing
Multi-Client Agency
Managed social media programs for 20+ clients spanning nonprofit, professional services, retail, and local business.